VRstudios, a global virtual reality (VR) company offering commercial entertainment and enterprise solutions, announced today, a partnership with Knott’s Berry Farm and parent company, Cedar Fair, to design and install a specialized VR experience at the Southern California-based theme park.
Knott’s Berry Farm and Cedar Fair are recognized in the entertainment industry for their leadership in creative application of technology in their attractions. Cedar Fair’s Vice President of Strategic Growth, Christian Dieckmann, is leading the company’s pursuit of immersive and unique experiential technology through their relationship with VRstudios.
“Our collaboration with VRstudios to develop a new custom-built, immersive amusement experience at Knott’s Berry Farm is exciting for our customers and consistent with the memorable experiences they expect from our parks,” said Dieckmann. “We chose VRstudios for our inaugural free-roaming VR installation because of their successful track record providing VR globally for other location-based entertainment venues. No other VR company can offer a truly untethered multi-player experience. We believe the planned attraction will amaze our guests and encourage repeat visits.”
“It is rewarding to partner with entertainment visionaries who want to do something amazing with the new VR technology,” added Charles Herrick, Chief Executive Officer of VRstudios. “When clients want to push the limits beyond what is commonly available, it gets our entire team motivated because they know there will be an outlet for their innovation.”
Knott’s Berry Farm visitors will be able to enjoy the new VR experience for a small fee in addition to admission, beginning the second quarter of this year.
Knott’s Berry Farm is Southern California’s original theme park; featuring world-class rides, shows, attractions, the Knott’s Soak City Waterpark and Knott’s Berry Farm Hotel. Knott’s Berry Farm is owned and operated by the Cedar Fair Entertainment Company (NYSE: “FUN”), a publicly traded partnership headquartered in Sandusky, Ohio. The Company, which owns and operates 11 amusement parks, two outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract.